In September 2025, we conducted our annual winter sports survey through the websites Skiinformatie.nl, Snowplaza.nl, and Snowplaza.be. Over 1,500 winter sports enthusiasts from the Netherlands and Belgium participated in the detailed online questionnaire. We asked about their booking behavior, the use of AI, and factors influencing the choice of destination and accommodation. Additionally, topics such as sustainability, transportation preferences, and the impact of economic factors on winter sports holiday plans were also addressed. The findings provide valuable insights into the latest trends and developments in the winter sports industry in the Netherlands and Belgium.