Full-service advertising,
built for travel.
Spalder Advertising creates and manages 360° campaigns for the travel and holiday industry — reaching travellers at the right moment, with the right message, on the right platform, all year round.
One strategy, every relevant channel
We connect strategy, creativity and performance across the full media mix — so travel brands stay visible at every stage of the traveller's journey.
Strategy
Campaign strategy built around the travel audience.
Online Marketing
Search, social and programmatic, fully integrated.
Social Media
Always-on presence across every platform.
Out of Home
High-impact visibility where travellers move.
Video Production
Content that tells your destination's story.
PR & Events
Earned attention and real-world activation.
Partnerships
Brands and destinations that strengthen each other.
Data & Programmatic
Targeting and optimisation driven by data.
Advertising across every touchpoint
From digital performance to trusted traditional media — each channel planned and managed for the travel audience.
Google Advertising
High-performance Search, Display and Performance campaigns — reaching travellers exactly when they search and decide.
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Social Media Advertising
Data-driven campaigns across Facebook, Instagram, TikTok and YouTube — one connected story across every touchpoint.
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Spotify Advertising
Audio campaigns that spark wanderlust, reaching travellers in their daily routines with the right message.
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Addressable TV
The impact of television with the precision of digital targeting — tailored to audiences, regions and travel interests.
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Special Interest
A curated network of travel, leisure and lifestyle websites, connecting your brand to engaged, intent-driven audiences.
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Digital Out of Home
Premium digital screens in high-traffic locations — visibility exactly where travellers are on the move.
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Print Advertising
Carefully selected travel and lifestyle magazines — a trusted, high-attention environment for inspirational messaging.
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Radio Advertising
Premium airtime across national and regional stations, reaching travellers throughout their daily routines.
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TV Advertising
Linear TV's unmatched reach and emotional storytelling — strong programmes at prime moments of full attention.
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Events
Fairs, travel shows and activations that turn destination inspiration into real-world experiences.
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Partnerships
Strategic matchmaking between destinations and complementary brands — authentic regional visibility.
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PR
Authentic visibility through earned media — credible stories placed with trusted travel and lifestyle journalists.
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Narrowcasting
Dynamic screen content in high-traffic indoor locations, keeping destinations top of mind throughout the journey.
Learn more →Plan your next 360° campaign
Tell us about your destination, brand or region — and we'll build a campaign that reaches travellers across every relevant channel.