The technical backbone
of modern marketing.
Spalder Technology is our specialist division for the technical foundation behind every successful campaign — from pixel implementations and server-side tracking to consent, analytics, dashboards and first-party data.
From data foundation to growth
Every engagement follows the same proven path — building a measurement setup that is accurate, compliant and ready to optimise on.
Foundation
Tracking infrastructure, tags and data layer set up correctly from the ground up.
Compliance
Consent management and privacy-by-design, fully aligned with GDPR.
Measurement
Accurate analytics and conversion tracking across every channel.
Activation
Clean first-party data and feeds powering audiences and campaigns.
Optimisation
Clear dashboards and insight to keep improving performance.
Ten technical services
A complete toolkit that gives your marketing a reliable, future-proof foundation — available individually or as one connected setup.
Pixel Implementation
Correctly placed and validated marketing pixels for Meta, Google, TikTok and more — so platforms optimise on accurate data from day one.
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Server-side Tracking
Conversion data via the Conversions API — resilient to ad blockers and browser restrictions, more complete and privacy-friendly.
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Tag Management
All tags controlled in one Google Tag Manager container — new tracking deployed in minutes, no developer releases needed.
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Consent & Privacy
A clear, compliant cookie consent platform — tags that respect every visitor's choices, aligned with GDPR and consent mode.
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GA4 Analytics Setup
Google Analytics 4 configured around your business goals — clean events, conversions and audiences your team can actually steer on.
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Conversion Tracking
A measurement framework that tracks the actions that matter — bookings, leads, sign-ups — consistently across every platform.
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Data Layer Engineering
A structured, consistent data layer that feeds every tag and tool — predictable, reusable and resilient to website changes.
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Product Feed Management
Clean, enriched product feeds in sync across advertising channels — relevant ads, better coverage and stronger performance.
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Reporting Dashboards
Performance from every channel in one live Looker Studio dashboard — automated, always-up-to-date insight to act on.
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First-party Data & Audiences
Your own data collected and structured for activation — durable audiences that work as third-party cookies disappear.
Learn more →Media expertise meets technical depth
Most technical partners don't understand media, and most media agencies don't go deep on technology. We combine both.
Media-native
We build technology with campaign performance in mind — never in isolation from the work it supports.
Privacy-first
Every setup is GDPR-compliant and built to stay reliable as tracking and regulation keep evolving.
End-to-end
From pixel to dashboard, one partner owns and connects your full measurement stack.
Built to steer on
We deliver data your team can genuinely trust, understand and act on every day.
Build a measurement foundation you can trust
Tell us about your stack — and we'll show you exactly where Spalder Technology can strengthen it.