Addressable TV.
The impact of television with the precision of digital targeting. Addressable TV is one of the fastest-growing advertising channels in NL, BE and DE, and we run data-driven campaigns that put travel brands on the big screen — tailored to specific audiences, regions and travel interests.
Built around what travel brands actually need
Concrete outcomes — not just activity. Here's what you can expect from this service.
Specialist travel & leisure expertise
Sector-specific creative and audience strategies that resonate with holidaymakers.
Precise household targeting
Reach the right households based on demographic, location and audience profiles — no wasted impressions on uninterested viewers.
Strong regional focus
Active across NL, BE and DE — with the local market knowledge to plan and buy effectively in each.
Integrated with digital
Addressable TV planned together with online and social — for one coherent campaign rather than parallel silos.
Addressable TV — where and how
A clear, four-step engagement
From first brief to live campaign — a calm, predictable flow.
Audience
Define household profiles and targeting criteria.
Plan
Inventory selection across NL/BE/DE per audience.
Activate
Creative trafficked, campaign launched and monitored.
Measure
Reach, frequency and brand uplift reported per audience.
Often paired with
These services frequently work alongside Addressable TV.
Digital Out of Home
Access to top-tier digital screens through strong buying agreements with major OOH media owners.
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TV Advertising
Linear TV still delivers mass reach and a level of brand authority other media rarely match.
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Social Media Advertising
Audience and performance data combined across platforms — so optimisation decisions are based on the full picture, not one channel in isolation.
Learn more →Talk to us about Addressable TV
Want to know how Addressable TV would work for your destination? Send us a short note — we'll come back with a concrete first idea.