Snowplaza launches Winter Content Tour 2026/27 across the Alps

The concept

One editorial team. Three brands. Fifty-plus ski destinations. The tour combines on-the-ground reporting, hotel and resort reviews, lift and snow updates, and live-from-the-piste social content — all distributed across the network's 6 million annual wintersport visitors.

Each destination gets a multi-format treatment: a Snowplaza destination feature, breaking news on Skiinformatie.nl, and rapid live updates on Wintersportlive.nl. Same visit, three different audiences.

Partner opportunities

We're actively talking to mobility partners for the tour. The vehicle itself is a content opportunity — a stickered Ford Kuga as a six-month moving billboard, plus dedicated rail and air partnerships for crew and guest editors travelling between regions.

Tourism boards interested in featured coverage during the tour can contact us before September for the planning window.

Why now

Wintersport content peaks in November-February but most production happens far in advance. The Winter Content Tour brings live, season-current reporting back to the format — meaning destinations get fresh coverage exactly when their potential visitors are actively planning.