Special Interest.
A carefully curated network of travel, leisure and lifestyle websites — connecting your brand to highly engaged audiences who are actively seeking inspiration, information and booking opportunities. From display advertising to branded content and tailored promotions, we ensure maximum relevance in trusted, content-rich environments.
Built around what travel brands actually need
Concrete outcomes — not just activity. Here's what you can expect from this service.
Curated network
A carefully selected network of travel, leisure and lifestyle publishers — quality over quantity.
Intent-driven audiences
Direct access to readers who are already in a holiday mindset, exploring destinations and activities.
Flexible formats
Display, branded content, native promotions and sponsored articles — picked to fit the publisher and the message.
Trusted, content-rich context
Your brand appears alongside genuine editorial — boosting credibility and attention.
Special Interest — where and how
A clear, four-step engagement
From first brief to live campaign — a calm, predictable flow.
Network selection
Identify the best publishers for your destination.
Formats & creative
Match formats to publisher and message.
Activate
Coordinated rollout across the selected network.
Measure
Performance and brand engagement per publisher.
Often paired with
These services frequently work alongside Special Interest.
Google Advertising
We know how holidaymakers search by destination, season and intent — and translate that into keyword and audience structures that perform.
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Social Media Advertising
Audience and performance data combined across platforms — so optimisation decisions are based on the full picture, not one channel in isolation.
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Digital Out of Home
Access to top-tier digital screens through strong buying agreements with major OOH media owners.
Learn more →Talk to us about special interest media
Curious which networks fit your destination? Send us a short note and we'll share a first selection within one working day.