IAB Bannering.
A highly effective, standardised way to showcase your brand, drive awareness and capture attention across our online travel platforms — in all major desktop and mobile IAB formats. Strong reach and brand visibility in a quality travel context.
Built around what travel brands actually need
Concrete outcomes — not just activity. Here's what you can expect from this service.
Standardised IAB formats
All major desktop and mobile formats — ready to receive your existing creative.
Quality travel context
Banners appear alongside editorial content the audience is engaged with — not on random networks.
Strong reach
Scaled across our travel network for high-volume awareness campaigns.
Brand-safe by design
Our own platforms — full transparency on placement, no brand-safety concerns.
IAB Bannering — where and how
A clear, four-step engagement
From first brief to live campaign — a calm, predictable flow.
Brief
Formats and campaign goals confirmed.
Traffic
Creative trafficked across platforms.
Live
Campaign live across the travel network.
Report
Impressions, CTR and engagement reported.
Often paired with
These services frequently work alongside IAB Bannering.
Outstream video
The video only plays when seen — no wasted impressions, no autoplay annoyance.
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Native ads
You pay per click — and our editorial environment ensures those clicks come from actual holidaymakers.
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Sponsored article
Written by our editors with your input — looks and feels like genuine editorial.
Learn more →Talk to us about IAB banner placement
Have a banner campaign you want in front of travel readers? Send a short note and we'll come back with availability.