Reach travellers,
season after season.
Spalder Publishing is our own network of travel websites, magazines and social channels — putting your destination, brand or region in front of millions of holidaymakers across five countries.
An audience that spans five countries
Our travel platforms put your brand in front of millions of holidaymakers every year — through web, newsletters and social media.
Reach 32 million+ travel & wintersport enthusiasts per year.
17 platforms, 7 brand families, 5 countries. From winter sports to mountain holidays, from weather to sustainable travel — one partnership reaches the full Dutch and European travel audience. Scroll down for the factsheets per platform.
Winter sports & ski holidays.
Europe's leading wintersport platform — active in five markets across the Alps' main source countries.
Daily wintersport news.
The leading wintersport news platforms of the Netherlands and Germany — daily updates on resorts, snowfall and new lifts.
Mountain holidays — all year round.
Over 400 mountain destinations across Europe — covering summer hiking, autumn breaks and winter alike.
All-round holiday inspiration.
Hundreds of holiday destinations and stories for the Dutch year-round vacationer.
Travel inspiration in the broadest sense.
From Australia to a quick city trip — beautiful destinations captured in images, words and stories.
Reisschrijvers Media — now part of Spalder Media Group.
Four NL/BE platforms focused on active, sustainable and nature-driven travel. Together ~4.2 million users per year, fully integrated into the Spalder network.
Winter sports in motion — video, reels & community.
The visual heart of the Spalder network for winter sports. Video content, reels, live reports from the slopes and strong social engagement — ideal for brands that want to bring winter sports to life.
Eleven ways to reach our audience
From native ads and newsletters to sponsored articles, magazines and live social — each format planned around how travellers consume content.
Native ads
Dynamic native ads that blend naturally into our editorial content — with guaranteed clicks from real holidaymakers.
Newsletter promotion
Reach up to 120,000 engaged subscribers with special offers and inspiration — pick your own mailing date.
Outstream video
Integrated video that plays when seen — 100% viewability, perceived as far less intrusive than typical ads.
IAB Bannering
All standardised IAB formats across desktop and mobile, for impactful brand awareness across our platforms.
Sponsored article
Editorial-quality content created with our team — high Google ranking, social push, permanently online.
Special page
A dedicated page on our website in our own layout and tone of voice — actively promoted across our channels.
Live Facebook album
An authentic photo album on our Facebook channel — up to 15 real-time photos that put your destination on the map.
Story or feed placement on our Instagram channels — with location, hashtags and account tags.
Video production
High-quality video productions — from social media clips to full destination stories with drone shots.
SEO placement
Prominent placement on the SEO pages of our top travel platforms — found exactly where travellers search.
Magazine promotion
Print campaigns in our Snowplaza winter and Indebergen summer magazines — 90,000+ copies, distribution included.
Put your destination in front of our audience
Tell us about your region or brand — and we'll design a campaign across our websites, magazines and social channels.